Course information

Study type Study Tier Start Date Duration Course Contact

Part Time

  • N/A
6 November 20191 weekJanet Stevens

Course Fee(s)

Fee BandsTuition FeeMaterials FeeExam Fee
Full Cost£80N/AN/A

ENTRY REQUIREMENTS

No specific requirements.

WHAT ARE THE BENEFITS OF THIS COURSE?

Learn some of the concepts that are used to promote websites and to monitor the success of a website and digital marketing work.  The course talks through a variety of subjects, including some hands on examples to help increase knowledge and understanding.

Attendees will have a great understanding how to approach online marketing activities, how to carry some of them out and how to show success.

WHO IS THE COURSE FOR/AIMED AT?

A one-day course introducing Digital Marketing, suitable for those looking to understand more about promoting businesses online.  This may be those working in Marketing roles, working directly on websites or business owners looking to understand the topic.

WHAT WILL I LEARN?

The course includes:

  • Introduction to Digital Marketing
  • Strategic planning, goals and KPI’s
  • Search Engine Optimisation
  • Google My Places
  • Paid Search
  • Social Media
  • Email Marketing
  • Analysis and Tracking
  • Useful Tools

HOW WILL I LEARN?

Classroom based training through useful content on some of the related topics, some hands on work examples, and analysing and discussing some real life examples.

WHAT CAN THIS COURSE LEAD TO?

A greater understanding, and potentially interest in further more specific courses.

Last updated 11 mins ago.

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